Did you think you were a good writer until you started your current job? Did you get good marks at school? Maybe you’ve been to university or even written a PhD? But at work you are endlessly re-writing your documents and having trouble working out the rules?
This highly practical course assumes you have good writing skills but need to know the secret of adapting to business writing. You will be working with a facilitator who has extensive experience of writing in business and knows how to help you adapt your style to suit the job.
There are no pre-requisites for this course. It assumes you are working in business and that you want to develop your writing skills and adapt them to work.
You’ll learn how to:
understand why writing goes wrong
- analyse your audience
- identify purpose
- write persuasively
- use effective influencing techniques
- plan for a clear, logical structure
- use the kind of language needed in business writing
- understand how people read and process information
- write more quickly
- write more concisely.
After doing this course, you will:
understand where your writing goes wrong and why
- have tools to help you adapt your writing to different workplaces
- be able to identify and target your audience
- use words, structure and presentation to make your writing more persuasive
- plan quickly, write quickly, edit slowly
- get results from your writing
- know where to go for more help with writing.
During this course, you feel a great sense of relief that you are a good writer—you just didn’t know all the rules and no one had told you.
If you would like to find out more about Writing to influence, or to make a booking, contact me here.