Writing badly is easy. Just string together a bunch of buzz words or legal terms. Toss off a patronising reply to a tedious complaint from a customer. Or you could write down all the facts in your notebook, without any analysis or helpful recommendations.

Good writing means you make the effort to understand your reader and carefully craft words to make sense for them. Good writing is a deliberate act of care for the reader. It is harder than bad writing — but why bother to write at all if you don’t communicate with your reader?

Every piece of writing, however routine, should illuminate. Writing takes muddle and confusion and brings clarity and enlightenment.

Not all of us can be great writers but we can all improve — and it can get easier. Italo Calvino wrote ‘I write as well as I can on each occasion.’ This simple and beautiful goal is something we can all aspire to.

WriteBusiness is a small, highly experienced consultancy. We train, coach and mentor people in all kinds of workplaces to write as well as they can.  We keep doing it because we see results. Why not contact us to see how improved writing can improve the reputation of your organisation?

Sandra Hogan | Director WriteBusiness

Sandra Hogan’s writing courses get good results with our staff and I recommend them highly. Her solid experience in writing for government ministers means her classes are very practical, as well as being lively and engaging.

Sharyn Hancock
Senior Briefings Officer | Office of the Deputy Director-General Department of Health


Sandra’s short sharp writing courses fitted into our busy office schedule. She helped us adapt technical documents to readers in Council. We learned a lot in a short time.

Kevin Hayes FRAIADirector | Hayes Anderson Lynch Architects Pty Ltd

Sandra is not only a great person – but is also a very talented writer. Her skill is not just in writing and editing, but in communicating a message in a clear and articulate manner. She works well with a whole range of audiences and provides excellent examples of how to achieve solid communication outcomes. She is smart, funny and very approachable.

Anne MoffatExecutive Director | Department of the Premier and Cabinet (State Services)

Sandra conducted a number of basic and advanced business writing courses for Queensland Building Services Authority between 2005 -2007. Sandra’s approach to meeting the course outcomes was innovative and meet business outcomes. Sandra is very professional in her approach and worked well with managers and staff. I am happy to recommend Sandra for future work assignments.

Tony Wiggins (L.I.O.N)Building OD strategies…faster | Seeking New Opportunities | Influencer | Coach | Mentor | Speaker | CAHRI |

Over the last 4 years Sandra has facilitated a variety of writing courses for our staff as part of our Annual Development program. Staff who attend her sessions, including me, have found the content and format easy to follow and very engaging. The knowledge she imparts and her skill in teaching how to write is very impressive and this is reflected in the feedback I’ve received from participants. Here is an example:

“It was a joy to receive training from such an articulate individual, clearly passionate about the subject and her profession. The workbook was easy to work through and logical in its construct. It contains useful case studies and some valuable tools, which I know I will refer to in the future. Sandra was deeply engaging and facilitated an almost immediate rapport amongst all participants, such that, I believe, everyone completed the course with some constructive plans to enhance their writing and some new network buddies. Thank you for providing a thoroughly useful, enjoyable opportunity to learn.”

Chris ReillySenior HR Adviser | Staff and Leadership Development | Griffith University

Sandra Hogan is one of our most popular facilitators and is highly experienced in delivering Writing programs. She has an in-depth experience in the profession and her vivacious personality adds to make all her programs practical, informative and fun.

Vi­-Mary HartridgeDirector | Con10ergy Consulting

Hi Sandra

I wanted to let you know that I really could relate and enjoyed your session yesterday. I came away with a lot to think about and start using.

It was the best course I have attended. Hoping that everyone takes up doing it (will be spreading the word).

It helped with my briefing note today and I had a real achievement today. My first document that I got clearance on without 1 correction.

Can honestly say

I GOT IT!

Helen BurleyDepartment of Natural Resources and Mines

Sandra has facilitated workshops to improve capability in writing briefs and ministerials. Throughout the development of the curriculum and instructional design, Sandra demonstrated her professionalism to ensure quality training was delivered within a limited planning timeframe.

Sandra exhibited her collaborative skills throughout the entire process and actively strived to attain the desired learning outcomes. Participants have provided positive evaluations about their learning experiences.

Sandra’s open and engaging style, combined with her extensive knowledge and wonderful recounts of her own experiences, culminated in an interactive workshop about a technical subject. Participants were able to discuss writing challenges in a safe environment which afforded them the opportunity of applying their own work examples.

Russell PercivalDirector | Office of the Chief Executive | Health Support Queensland | Department of Health

Sandra has an engaging and stimulating style backed up by sound understanding of how to write to communicate effectively. Even my most reluctant writers enjoyed the process and learned some good skills.

Gaylene HarrisSenior Client Service Manager, Department of Housing and Public Works